Alex Hughes


Alex Hughes

Roughly three years ago, I made a bold (some might say impetuous) decision. I left my secure role working for a global pharmaceutical company to concentrate on injecting some new life into the family business and turning around its fortunes.

The hands on experience I gained puts me in an ideal position to help others who are facing similar decisions, similar journeys and similar challenges.


Watch my founder story to hear more

Here’s my story (in a nutshell):

Although I enjoyed the corporate world, and progressed very quickly from an apprentice position to a role as an IT Project Manager, I always felt there must be something more to working life. Something was missing and climbing the corporate ladder was never going to fill that void.

Rejuvenating the family business over the past three years has quenched my thirst for a challenge and ultimately fulfilled the elements that were missing in my previous roles.

When I started in 2015, it was just a small ironing company, comprising five part-time staff and a single delivery vehicle. But by utilising my project management and business analysis skills, I’ve successfully turned what was a small business with limited prospects into one that is profitable and has future prospects.

In fact, fast forward to today and following the acquisition of several adjacent opportunities, the once modest ironing business has grown to more than 15 times its original size, now employing over 60 full-time staff and turning over in excess of half a million pounds a year.

My achievements were recognised in 2017 when I was extremely proud to be awarded the Hunts Post Business Person of the Year Award.

For as long as I can remember, my approach to growth has always been to embrace collaboration, and I am now super excited to be able to use Shift Momentum not only as a platform to share my skills, but on which to build a wide network of small businesses that can support and mentor each other.

Sign Up to Our Weekly Roundup

Your Go-To Guide For All Shifties & Shift Momentum News... So You Don't Miss Out!

Keep up to date with Shift and follow our socials